Social media networks are flooded with Ice Bucket Challenge videos, so it was only a matter of time before online bingo sites join in on the craze.
The latest bingo site to take the challenge is Jackpotjoy. In the clip below, Tiki, one of the most familiar Jackpotjoy characters gets more than a bucketful thrown at him at Piccadilly Circus!
Tiki nominated Betty Host and Tanya Host to follow suite and, according to the Jackpotjoy facebook page, made a £100 donation to the charity.
The brand is not a stranger to charitable contributions. In June 2014, Jackpotjoy ran a RSPCA week promotion which involved a special scratchcard with 10% of sales going to charity, plus 5% of the value of progressive jackpots won during the promo period.
And who can forget the time when Jackpotjoy and Foxy, teamed up to promote Red Nose Day with a TV ad where poor old Foxy got caked by the Queen of Bingo.