Mel B’s tremendous personality has been brought to life in Costa Bingo’s new TV advert which debuts this week on primetime. In the ad, the former Spice Girl also known as Scary Spice is depicted as a giant towering over London’s landmarks, wreaking havoc and sending onlookers for cover as she wonders around the Capital. The fabulous looking Goliath, sporting high heels, comes to a halt once she notices a billboard ad for Costa Bingo. She settles down to play bingo on a colossal iPad and says: "If you think I'm massive, get a load of this jackpot."
The 38 year old who is currently a judge on America’s Got Talent, commented on her decision to be part of the brand new campaign for Costa Bingo: “Would I like to stand 200ft tall over London? Er, yes - of course I jumped at the chance! I've always had a larger than life personality, but this is a new level, even for me.
"Where I grew up in Leeds, bingo was part of community life and a real Friday night ritual. Of course the bingo callers helped make the experience. I love performing to a crowd but have never been a caller; so it's great for me to be part of the Costa Bingo fun."
Mel B is the perfect glamorous addition to the Costa brand that is aiming to become one of UK’s biggest online bingo brands with its £12 million multimedia marketing strategy.
The slogan for the company's new campaign says: "Jackpots so big, it's scary." So I guess all that’s left to do is head on over to Costa Bingo and see for yourself just how frightening their jackpots really are.