It has been announced today that 32 Red Bingo will be sponsoring the new series of The Paul O’Grady Show. 32Red Head of Marketing Mark Quayle made the following statement: "It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players,"
Four years after the last episode of The Paul O’Graddy’s was aired, the much-loved tea time chat show is making its comeback on ITV. The first episode will kick off on Monday 11th November, in the same time slot as previously from 5 – 6pm, on ITV. The show is a medley of celebrity interviews, musical performances and comic stunts.
When asked if he’s looking forward to returning to the new series, Paul Grady replied: “Well, when I was filming a show in Africa recently, I was sitting with a penguin and I thought, ‘I’d much rather talk to you than someone off the telly’. But then when I got back, I really started looking forward to it!”
Guest celebrities to make an appearance on the show in the first week of its premier include Louis Walsh from the X-Factor, Abbey Clancey a contestant from Strictly Come Dancing and actress Helen Worth from Coronation Street. Paul also promises that some of the old time favorites such as, Olga the dog and Eddie the dog will be returning to the show.
Earlier this month, 32 Red Bingo have announced a partnership with ITV. This business agreement provided the brand with exclusive rights to develop an “I’m A Celebrity…Get Me Out Of Here!” online slot machine. The slot machine was launched on the 6th of November.
32 Red Bingo who also sponsor the Late Night Film on Channel 4 since September have signed a deal with Bologna FC, an Italian football Club, and have become the club’s official casino partner since August 2013.