Mecca Bingo has been the official and exclusive gaming partner of the popular UK talent show The X-factor for the last three years and we are excited to announce that they will continue to do so. According to FremantleMedia UK and Syco Entertainment their online gaming partnership has been extended.
This means Mecca will continue to be the only online bingo site at which you will be able to enjoy The X Factor Bingo. Also Mecca will be able to include the X-factor brand on its TV advertising and social marketing for a further 2 years.
A spokesperson for Mecca Bingo had this to say about the deal: "We are delighted to be extending and enhancing our partnership with The X Factor. Our X-Factor Bingo game has already been a resounding success with our players and we are looking forward to taking the partnership to the next level. With the show airing on ITV over the next few months, we are excited by the recently extended agreement and activation of the new elements will start to become prominent as the 2013 show progresses through the live shows and Live Final."
The Head of Gaming and FremantleMedia UK, Simon Murphy, commented: “On behalf of FremantleMedia U.K. Simon Murphy commented: "We enjoy a great working relationship with Mecca and we are delighted that we are now in a position to both extend and broaden this partnership. This arrangement is one of a small number that are truly multi-channel thanks to Mecca and its progressive approach to customer and brand engagement across multiple platforms."
If you are a X-Factor bingo fan you will be happy to know that this latest extension made way for additional desktop, mobile and tablet games which are expected to launch in early 2014. Yay!!!
If you still haven’t signed up with Mecca then what are you waiting for? Sign up and join in on the X-Factor fun!